Tag Archives: LinkedIn

Agencies Aren’t Seeing the ROI in Social Media Advertising…Yet

What’s that story about the cobbler’s children?  Apparently, the story applies to public relations and advertising agencies as well, especially when it comes to lead generation via social media channels. Demandbase and Focus reported a couple of months ago that … Continue reading

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To Google+, or Not to Google+? The Social Media Waiting Game

The PR professional’s approach to social media is often a waiting game. Sure there were/are trailblazers, but most of the industry allowed early adopters to experiment with Facebook and Twitter before jumping into the fray… and with good reason. Why … Continue reading

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Stormclouds & Social Stock

Recent events have challenged our thinking on everything from social media to the cloud. Here are two headlines that have made us think, or think twice, about the most top of mind technology trends. Sony Issues Call the Cloud into … Continue reading

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“Reputation, Reputation, Reputation!

O, I have lost my reputation! I have lost the immortal part of myself, and what remains is bestial.” So says Cassio in Shakespeare’s Othello. We all care about our reputations, and feel slandered when our reputations come under attack. Yet, when … Continue reading

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Online Reputation Hygiene

In the age of social search, you have to take a  proactive role in managing your online presence. A prospective employer or business partner is  more likely than ever to Google your name or business to get a quick background … Continue reading

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LinkedIn and Facebook Expand Platforms

LinkedIn is the latest of the social media/connectivity tools to offer a “share” button, linking articles and news items back to its site. Among those offering the new tool are news sites Bloomberg and Forbes . Users can even sign … Continue reading

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