Tag Archives: marketing

Six Essential Elements in a White Paper

A well-crafted white paper can position a company as a subject-matter expert and serve as a digital and print marketing tool. For example, one client had printed a white paper as an 8×10 brochure and used it effectively as a … Continue reading

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Not So Free Speech: Top 5 Considerations for Your Brand’s Speaking Engagements

Alongside media relations, seeking out speaking forums and engagements for a company’s thought leaders have long been part of the PR practitioner’s toolbox.  A good speaking engagement can elevate a company’s brand awareness, build credibility, and enlarge your network.  With … Continue reading

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A Black Eye for the Greens?

Like the reputation business , being “green” is as much about action as it is words. Rhetoric unsupported by behavior is insincere. Behavior uninformed by thought and discussion is irresponsible. Authentic “green” action should begin with companies and consumers alike educating … Continue reading

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Direct Mail: A Marketing Must *Only* if Your List is Right

We’re all familiar with direct mail – the catalogues, “special offers” and eerily-in-tune-with-our-lives messages.  Direct mail is a standard in the marketing industry for good reason – it’s…   Measurable Cost-effective (when done correctly) Targeted… usually… Having a well-scrubbed list … Continue reading

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The FDA and Social Media: A Primer

Several new studies show that social media is growing in importance for the health care industry, for both providers and consumers. The Mayo Clinic has even created a Center for Social Media to help “accelerate adoption of social media for health-related purposes.” … Continue reading

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