Tag Archives: measurement

Why Pay-for-Performance PR Agencies Can Hurt PR

Recently a marketing executive from Israel posted the following update on the “Technology PR, AR and Social Media” group on LinkedIn.  Question: Looking to hire a PR firm in the U.S. but not able to go crazy with retainers. Does … Continue reading

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The Art & Science of Measurement

No one would argue that measurement is an integral part of any well planned communications program.  In order to create the right strategy, one must understand and establish a baseline, set goals and then develop a plan that can be … Continue reading

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