Tag Archives: Microsoft

Part II: MassChallenge’s Founder Advises Start-Ups to Focus Their Public Relations Efforts (video)

Recently, Akhil Nigam, founder of MassChallenge (MC), spoke with Morrissey & Company about how public relations (and an understanding of public relations) benefits early stage companies. In the first of two videos, Akhil discussed MassChallenge’s public relations efforts, including its … Continue reading

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MassChallenge’s Founder Advises Start-Ups to Focus Their Public Relations Efforts (video)

Akhil Nigam, founder of MassChallenge (MC), the largest-ever startup accelerator and competition, has a lot to say about how public relations plays into the success of  early stage companies (view related press release here).  MassChallenge is the first program of … Continue reading

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Internet Wars Heat Up This Week

It’s been a big week for tech giants Google, Facebook and Microsoft. Despite Facebook’s “whisper” campaign against it, Google managed to divert positive attention to its new “Chromebook” while Microsoft garnered page one headlines with its $8.5 purchase of Skype. … Continue reading

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Groupon Passes the Buck: Two Reputations at Risk

Crispin Porter + Bogusky has created some of the most memorable ad campaigns of the last decade – among them, the American Legacy Foundation’s theTruth.com anti-smoking campaign, the Burger King “King” ads, and Microsoft’s “I am a PC” commercials that took … Continue reading

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Are Privacy Concerns Keeping You Away from Social Media?

It’s pretty safe to assume that the majority of people who have the ability to get involved in social media, but stay away, do so out of privacy concerns. Don’t you think? I realize Baby Boomers are the fastest growing … Continue reading

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Steve Jobs: Reputation Asset or Risk?

One day after Apple CEO Steve Jobs announced his third medical leave in five years, the markets are aflutter with uncertainty for one of America’s most valuable companies. With a market capitalization north of $300 billion, Apple is a global icon … Continue reading

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The Thin Line Between CSR and PR

Today Wal-Mart announced its new “global sustainable agricultural” plan, which includes doubling its sales of locally grown produce and providing training in sustainable farming techniques to 1 million agricultural workers. The ambitious CSR plan lays out objectives that the retail … Continue reading

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