Tag Archives: Morrissey & Company

Part II: MassChallenge’s Founder Advises Start-Ups to Focus Their Public Relations Efforts (video)

Recently, Akhil Nigam, founder of MassChallenge (MC), spoke with Morrissey & Company about how public relations (and an understanding of public relations) benefits early stage companies. In the first of two videos, Akhil discussed MassChallenge’s public relations efforts, including its … Continue reading

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Posted in RC Tools, Reputation Props | Tagged accelerator program, Akhil Nigam, Bing, Boston, communications, entrepreneurship, MassChallenge, Microsoft, Morrissey & Company, public relations, reputation, SXSW | Leave a comment

Public Relations’ Next Generation: Walking the Talk (video)

Professor Steve Quigley is a bit of a legend among past and present public relations students at Boston University, where he has been teaching for 12 years.  His boundless energy, smarts, sense of humor, humility and passion for public relations … Continue reading

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Posted in Industry & Current Events | Tagged authenticity, Boston, Boston University, career, Emily Wienberg, evolution, internship, interview, Morrissey & Company, new media, professor, PRSA, public relations, relevancy, Social Media, Steve Quigley, student, traditional media, transition, value, voice | 5 Comments

Loco for Boloco: How a burrito can affect your repuation

Emily Wienberg is currently Morrissey & Company’s PR intern. She is a senior studying public relations at Boston University. This week Boston.com celebrated its 16th birthday by hosting pop-up parties around the city, including one at the Boloco Commons location. … Continue reading

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Posted in Reputation Props | Tagged boloco, Boston Globe, boston.com, burrito, Morrissey & Company, Reputation communications, Twitter | Leave a comment

Just Out: Morrissey & Company’s Fall Mount Vernon Report

Just out: Our fall Mount Vernon Report (MVR), which discusses stages of reputation along with the evolution of businesses.   Our first ever digital MVR also features a guest article from Richard C. Lord, president of the Associated Industries of Massachusetts … Continue reading

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Posted in RC Tools | Tagged Associated Industries of Massachusetts, Greiner Curve, Moneyball, Morrissey & Company, mount vernon report, Peter Morrissey, Reputation communications, Richard C. Lord, strategic communications | Leave a comment

Just Out: Morrissey & Company eBook – Communicating as a Newly Public Company

Check it out here!

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Posted in RC Tools | Tagged eBook, Going public, IPO, Morrissey & Company, public companies, Reputation communications, Wall Street | Leave a comment

Social Justice: A Very Good Reason to Celebrate

It’s a good day here in Boston.  The sun is out, the hometown Bruins are playing for the Stanley Cup, and we here at Morrissey & Company are gearing up to attend Morgan Memorial Goodwill Industries’ (aka Goodwill Boston in … Continue reading

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Posted in Reputation Props, Uncategorized | Tagged 1010 Harrison Avenue, Boston, Boston Bruins, Bruins, Charity, Game 7, Goodwill, Morgan Memorial Goodwill Industries, Morrissey & Company, Nonprofit, Peter Morrissey, reputation, reputation tools, Stanley Cup, Thanks-for-Giving, The Good Party, Volunteer | Leave a comment

New Rep Rap: Assessing Southwest

Morrissey & Company launched a new episode of REP RAP on YouTube today, hosted by Morrissey & Company CEO Peter Morrissey and Managing Director Jim Barbagallo. REP RAP tackles today’s tough questions on how to establish, advance and protect the valuable asset of … Continue reading

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Posted in Uncategorized | Tagged Gary Kelly, Jim Barbagallo, Morrissey & Company, Peter Morrissey, REP RAP, Southwest Airlines, YouTube | Leave a comment

Social Media Guidelines: Make Your Mother Proud

Social media is used as a communications channel in almost all organizations, at least at some level – even among law enforcement.  Though not always with positive results.  A recent New York Times article, for example, discussed how social utilities like … Continue reading

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Posted in Industry & Current Events | Tagged Mayo Clinic Center for Social Media, Morrissey & Company, New York Times, online footprint, Peter Morrissey, police departments, Reputation communications, Social Media, social media guidelines | Leave a comment

Four Easy Steps Toward Fine-Tuning Your Blogging Efforts

In the early days of the medium, blogs were more or less the domain of would-be journalists, politicos and “personal bloggers” yacking about their real life dramas. Now, practically everyone is involved in the game – whether you own or … Continue reading

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Posted in RC Tools | Tagged blog, Blogger, blogging, Google analytics, Morrissey & Company, Peter Morrissey, reputation, Reputation communications, search engine optimization, SEO, Wordpress | 2 Comments

Groupon Passes the Buck: Two Reputations at Risk

Crispin Porter + Bogusky has created some of the most memorable ad campaigns of the last decade – among them, the American Legacy Foundation’s theTruth.com anti-smoking campaign, the Burger King “King” ads, and Microsoft’s “I am a PC” commercials that took … Continue reading

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Posted in Uncategorized | Tagged Advertising Age, Bloomberg BusinessWeek, Burger King, crisis management, Crispin Porter + Bogusky, Groupon, Microsoft, Morrissey & Company, Peter Morrissey, reputation, theTruth.com, Timothy Hutton | Leave a comment