Tag Archives: Peter Morrissey

Crisis Communications: 6 Simple Steps To Apologize

Most crisis communications experts, like our own Peter Morrissey, will advise clients to say “you’re sorry” as soon as it has been realized an error has been committed.   While it seems like a common sense response to many of us, … Continue reading

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Just Out: Morrissey & Company’s Fall Mount Vernon Report

Just out: Our fall Mount Vernon Report (MVR), which discusses stages of reputation along with the evolution of businesses.   Our first ever digital MVR also features a guest article from Richard C. Lord, president of the Associated Industries of Massachusetts … Continue reading

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Celebrity Spokespeople: Avoiding Certain “Situations”

As tweeted yesterday, an attention-grabbing headline indeed when Abercrombie & Fitch offered to pay cast members of MTV’s “The Jersey Shore” to not wear its clothes.  In the statement Abercrombie released, the clothing retailer said that by wearing its product, the … Continue reading

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Social Justice: A Very Good Reason to Celebrate

It’s a good day here in Boston.  The sun is out, the hometown Bruins are playing for the Stanley Cup, and we here at Morrissey & Company are gearing up to attend Morgan Memorial Goodwill Industries’ (aka Goodwill Boston in … Continue reading

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The Boston Marathon: A Gold Standard Reputation Case Study

The Boston Marathon is a story often told by the numbers. This 115th running of the world’s oldest continuous marathon is already in the record books as the finishers set world record paces thanks to ideal weather and a welcome tail … Continue reading

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New Rep Rap: Assessing Southwest

Morrissey & Company launched a new episode of REP RAP on YouTube today, hosted by Morrissey & Company CEO Peter Morrissey and Managing Director Jim Barbagallo. REP RAP tackles today’s tough questions on how to establish, advance and protect the valuable asset of … Continue reading

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Social Media Guidelines: Make Your Mother Proud

Social media is used as a communications channel in almost all organizations, at least at some level – even among law enforcement.  Though not always with positive results.  A recent New York Times article, for example, discussed how social utilities like … Continue reading

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Four Easy Steps Toward Fine-Tuning Your Blogging Efforts

In the early days of the medium, blogs were more or less the domain of would-be journalists, politicos and “personal bloggers” yacking about their real life dramas. Now, practically everyone is involved in the game – whether you own or … Continue reading

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Groupon Passes the Buck: Two Reputations at Risk

Crispin Porter + Bogusky has created some of the most memorable ad campaigns of the last decade – among them, the American Legacy Foundation’s theTruth.com anti-smoking campaign, the Burger King “King” ads, and Microsoft’s “I am a PC” commercials that took … Continue reading

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So Long, Farewell, Auf Wiedersehen, Goodbye

  Today’s post is bittersweet: after helping to establish The Fosbury Flop just over one year ago, and watching it become such a dynamic source of information regarding reputation communications and current events, I can’t help but feel a sense … Continue reading

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