Tag Archives: PR

Leveraging Sustainability through Communications

I was traveling this week and noticed a new bus at Boston’s Logan airport branded with Enterprise, National, and a few other car rental companies touting the slogan “Working together for the environment.” I also noticed the big yellow Hertz … Continue reading

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Posted in Industry & Current Events | Tagged communications, Enterprise, environmental impact, Hertz, National, PR, reputation, Sustainability | Leave a comment

Perhaps there is a light at the end of the tunnel

(and what PR can do to help) Bloomberg reports that the number of job openings in the U.S.  rose by 225,000 in September, the most in a month for the last three years. That may not seem like a lot, … Continue reading

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Posted in Industry & Current Events | Tagged communications, corporate social responsibility, CSR, economy, jobs, Morrissey & Co., PR, pro bono, public relations, reputation, unemployment, Wall Street Journal | Leave a comment

To Google+, or Not to Google+? The Social Media Waiting Game

The PR professional’s approach to social media is often a waiting game. Sure there were/are trailblazers, but most of the industry allowed early adopters to experiment with Facebook and Twitter before jumping into the fray… and with good reason. Why … Continue reading

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Posted in RC Tools | Tagged early adopters, Facebook, GigaOm, Google, Google Plus, LinkedIn, PR, public relations, Social Media, Twitter | Leave a comment

The Royal Wedding and Social Media Opportunities

Today, I can post about literally nothing other than the Royal Wedding. It’s not that the world has stopped turning or that there is no other news, but with 8,000 journalists attending the affair in England, it has become almost … Continue reading

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Posted in Reputation Wrap-Up | Tagged ABC, Alexander McQueen, Facebook, Kate Middleton, Kate Middleton for the Win, Magnum, Magnum Ice Cream, PR, public relations, reputation, Royal Wedding, Sarah Burton, Social Media, Twitter, Wedding | Leave a comment

The Thin Line Between CSR and PR

Today Wal-Mart announced its new “global sustainable agricultural” plan, which includes doubling its sales of locally grown produce and providing training in sustainable farming techniques to 1 million agricultural workers. The ambitious CSR plan lays out objectives that the retail … Continue reading

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Posted in Industry & Current Events, Reputation Props | Tagged BCCCC, corporate citizenship, corporate responsibility, corporate social responsibility, CSR, Disney, Google, Johnson & Johnson, Mad Men, Made in the USA, Microsoft, PR, reputation, Reputation Institute, Spiderman, sustainable agriculture, Wal-Mart | Leave a comment