Tag Archives: PRSA

Public Relations’ Next Generation: Walking the Talk (video)

Professor Steve Quigley is a bit of a legend among past and present public relations students at Boston University, where he has been teaching for 12 years.  His boundless energy, smarts, sense of humor, humility and passion for public relations … Continue reading

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Is Groupon Wagging the Dog?

As I watched Super Bowl XLV this past Sunday, I mourned the absence of my beloved New England Patriots . In fact, so shrouded in black was I, that I contemplated just viewing Puppy Bowl VII on Animal Planet and then calling it … Continue reading

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Ethical Behavior: The Cure for a Poor Reputation

It’s hard to break through the clutter to generate publicity. Being newsworthy just doesn’t cut it anymore; you’ve got to be creative as well. Palin Communications’ latest campaign for Bisolvon, a brand of cough medicine from Boehringer Ingelheim, definitely scores … Continue reading

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