Tag Archives: public relations

Morrissey & Company Intern Emily Wienberg featured on Ragan’s PR Daily

For those that missed it, you can read our intern Emily Wienberg’s Ragan’s PR Daily blog on “Top 5 tips for PR interns—from an intern” here. An excerpt: “Eat lunch with your co-workers.  It’s so simple, but many interns may … Continue reading

Posted in Uncategorized | Tagged Emily Wienberg, internship, mentor, PR Daily, public relations, Ragan.com | Leave a comment

Part II: MassChallenge’s Founder Advises Start-Ups to Focus Their Public Relations Efforts (video)

Recently, Akhil Nigam, founder of MassChallenge (MC), spoke with Morrissey & Company about how public relations (and an understanding of public relations) benefits early stage companies. In the first of two videos, Akhil discussed MassChallenge’s public relations efforts, including its … Continue reading

Posted in RC Tools, Reputation Props | Tagged accelerator program, Akhil Nigam, Bing, Boston, communications, entrepreneurship, MassChallenge, Microsoft, Morrissey & Company, public relations, reputation, SXSW | Leave a comment

Why Digital-Only Newspapers Make Sense (but not for me)

Every once in a while I ponder cancelling my long running home delivery subscription to The Boston Globe, the “newspaper of record” in Massachusetts — and New England for that matter — and just go digital.  Time to read it … Continue reading

Posted in Industry & Current Events | Tagged 24-hour news cycle, descktop PC, digital news, e-readers, home newsppaer delivery, laptop, mobile devices, Pew Research Center, public relations, smartphones, The Boston Globe | 1 Comment

A Case of Ready Fire Aim at SXSW?

I posted on Facebook earlier today that, “As the expression goes, this seems wrong on so many levels,” in a reference to the controversy surrounding Homeless Hotspots at the South by Southwest tech fest in Austin, Texas.  There appears to … Continue reading

Posted in Industry & Current Events | Tagged austin, BBH Labs, Clarence Jones, creative solutions, Front Steps, homeless hotspots, public relations, South by Southwest, SXSW | Leave a comment

Six Essential Elements in a White Paper

A well-crafted white paper can position a company as a subject-matter expert and serve as a digital and print marketing tool. For example, one client had printed a white paper as an 8×10 brochure and used it effectively as a … Continue reading

Posted in Uncategorized | Tagged communications, marketing, public relations, sales, white paper | Leave a comment

Why Pay-for-Performance PR Agencies Can Hurt PR

Recently a marketing executive from Israel posted the following update on the “Technology PR, AR and Social Media” group on LinkedIn.  Question: Looking to hire a PR firm in the U.S. but not able to go crazy with retainers. Does … Continue reading

Posted in Industry & Current Events | Tagged fee-for-service, measurement, pay-for performance, public relations, results | Leave a comment

Let’s Retire “Guru” and “Rock Star” from the Workplace Lexicon

If you’re in favor of blowing up “guru” and “rock star” in job descriptions or in reference to your employees and/or co-workers, then please help by retweeting this post. Yes, I admit that I’m also guilty of having used these … Continue reading

Posted in Industry & Current Events | Tagged "S" types, competence, David M. Taylor, gurus, Indeed.com, public relations, rock stars, Steady Eddies, Strength Zone: Discover Your Place of Maximum Effectiveness | 2 Comments

Public Relations’ Next Generation: Walking the Talk (video)

Professor Steve Quigley is a bit of a legend among past and present public relations students at Boston University, where he has been teaching for 12 years.  His boundless energy, smarts, sense of humor, humility and passion for public relations … Continue reading

Posted in Industry & Current Events | Tagged authenticity, Boston, Boston University, career, Emily Wienberg, evolution, internship, interview, Morrissey & Company, new media, professor, PRSA, public relations, relevancy, Social Media, Steve Quigley, student, traditional media, transition, value, voice | 5 Comments

Perhaps there is a light at the end of the tunnel

(and what PR can do to help) Bloomberg reports that the number of job openings in the U.S.  rose by 225,000 in September, the most in a month for the last three years. That may not seem like a lot, … Continue reading

Posted in Industry & Current Events | Tagged communications, corporate social responsibility, CSR, economy, jobs, Morrissey & Co., PR, pro bono, public relations, reputation, unemployment, Wall Street Journal | Leave a comment

Not So Free Speech: Top 5 Considerations for Your Brand’s Speaking Engagements

Alongside media relations, seeking out speaking forums and engagements for a company’s thought leaders have long been part of the PR practitioner’s toolbox.  A good speaking engagement can elevate a company’s brand awareness, build credibility, and enlarge your network.  With … Continue reading

Posted in RC Tools | Tagged branding, chambers of commerce, conferences, forums, fraser seitel, great speakers, marketing, o'dwyer's, public relations, Reputation communications, reputation tools, speaking engagements, winston churchill | Leave a comment