Tag Archives: public relations

Boosting Reputation and Connecting BU One Call at a Time

Emily Wienberg is currently Morrissey & Company’s PR intern. She is a senior studying public relations at Boston University. Recently, Boston University administrators and staff personally called over 4,300 freshmen and transfer students to see how they were adjusting to … Continue reading

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To Google+, or Not to Google+? The Social Media Waiting Game

The PR professional’s approach to social media is often a waiting game. Sure there were/are trailblazers, but most of the industry allowed early adopters to experiment with Facebook and Twitter before jumping into the fray… and with good reason. Why … Continue reading

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RC Tools: Innovation and Other Drugs

A brief word on innovation.  This morning I read a great article in New York Magazine about “the Steve Jobs and Mark Zuckerbergs of the future,” a dizzying look at the new entrepreneurs in Silicon Valley and their constant determination … Continue reading

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Reputation Communication Tools: The Telephone

We are living in an age of nearly limitless outlets for communications. Just in the past few years, social media has risen to become one of our primary means of communicating (particularly in the public relations world), and it has … Continue reading

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The Royal Wedding and Social Media Opportunities

Today, I can post about literally nothing other than the Royal Wedding. It’s not that the world has stopped turning or that there is no other news, but with 8,000 journalists attending the affair in England, it has become almost … Continue reading

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Day at the Beach or Bombs Away? Operation Odyssey Dawn Obscures War

I would have liked to be a fly on the wall in the Situation Room at the White House when the Joint Chiefs of Staff and President Barack Obama put the finishing touches on the decision to take out Libya’s … Continue reading

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Are you ready for some foot.. ah, baseball?

        Ft. Meyers, FL – I slipped into Florida for the weekend with my oldest son, Patrick, to watch a couple of Red Sox Spring Training games and found myself absolutely mesmerized by the sheer tranquility of … Continue reading

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In Search of The Elusive Perfect Fit

If you are today, or in the past if you have been associated with an advertising or public relations firm in Boston – or greater Boston – then you know how intensely competitive the environment is.  I’ll go out on … Continue reading

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Is Groupon Wagging the Dog?

As I watched Super Bowl XLV this past Sunday, I mourned the absence of my beloved New England Patriots . In fact, so shrouded in black was I, that I contemplated just viewing Puppy Bowl VII on Animal Planet and then calling it … Continue reading

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