Tag Archives: Reputation Institute

The Art & Science of Measurement

No one would argue that measurement is an integral part of any well planned communications program.  In order to create the right strategy, one must understand and establish a baseline, set goals and then develop a plan that can be … Continue reading

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The Thin Line Between CSR and PR

Today Wal-Mart announced its new “global sustainable agricultural” plan, which includes doubling its sales of locally grown produce and providing training in sustainable farming techniques to 1 million agricultural workers. The ambitious CSR plan lays out objectives that the retail … Continue reading

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