Tag Archives: reputation tools

Not So Free Speech: Top 5 Considerations for Your Brand’s Speaking Engagements

Alongside media relations, seeking out speaking forums and engagements for a company’s thought leaders have long been part of the PR practitioner’s toolbox.  A good speaking engagement can elevate a company’s brand awareness, build credibility, and enlarge your network.  With … Continue reading

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Social Justice: A Very Good Reason to Celebrate

It’s a good day here in Boston.  The sun is out, the hometown Bruins are playing for the Stanley Cup, and we here at Morrissey & Company are gearing up to attend Morgan Memorial Goodwill Industries’ (aka Goodwill Boston in … Continue reading

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Reputation Wrap Week 10/24

More Car Recalls To start off the wrap, Japanese car maker Nissan announced its third largest recall in company history this week, recalling 747,000 SUVs and trucks in the U.S. Citing an electrical issue that may cause the cars to … Continue reading

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Boston University School of Medicine Leads the Way in Groundbreaking Research

Boston University School of Medicine’s Center for Traumatic Encephalopathy is leading the way in groundbreaking research on head trauma injuries, specifically related to athletes. Founded in 2008 as a joint venture with Sports Legacy Institute, the Center studies Chronic Traumatic … Continue reading

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Reputation Communication Tool: Wave Your Flag

[youtube=http://www.youtube.com/watch?v=p2Ogq5z0Q5E] Today, it is my task to introduce the Fosbury Flop readers to the latest and greatest reputation communications tool. Unless you’ve been living under a rock, you probably know that operation World Cup is officially underway. Thus, it is … Continue reading

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Reputation Tools: The Morrissey & Company Bikes

For years, Morrissey & Company’s fearless leader, Peter, has encouraged his employees to ride our company bikes to client meetings or on leisurely errands. Well, I’m pleased to announce that yesterday Peter and I put the bikes to good use … Continue reading

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Reputation Tool: The Logo

How much does a logo truly say about a company’s reputation? In my opinion, a whole lot. And I think it’s one of the most valuable reputation tools an organization holds in its artillery. On Feb. 11, the United States … Continue reading

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