Tag Archives: reputation

Leveraging Sustainability through Communications

I was traveling this week and noticed a new bus at Boston’s Logan airport branded with Enterprise, National, and a few other car rental companies touting the slogan “Working together for the environment.” I also noticed the big yellow Hertz … Continue reading

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Posted in Industry & Current Events | Tagged communications, Enterprise, environmental impact, Hertz, National, PR, reputation, Sustainability | Leave a comment

Part II: MassChallenge’s Founder Advises Start-Ups to Focus Their Public Relations Efforts (video)

Recently, Akhil Nigam, founder of MassChallenge (MC), spoke with Morrissey & Company about how public relations (and an understanding of public relations) benefits early stage companies. In the first of two videos, Akhil discussed MassChallenge’s public relations efforts, including its … Continue reading

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Posted in RC Tools, Reputation Props | Tagged accelerator program, Akhil Nigam, Bing, Boston, communications, entrepreneurship, MassChallenge, Microsoft, Morrissey & Company, public relations, reputation, SXSW | Leave a comment

Pinterest – Passing the Buck

If you use Pinterest, a website where you can organize and share images you find online, you may have heard about its recent copyright infringement troubles. Content creators are concerned about their photos “being copied wholesale” to the site by … Continue reading

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Posted in Industry & Current Events | Tagged Amazon, Apologizing, Apple, Communication, crisis communications, Customer Service, Foxconn, Pinterest, reputation, This American Life | Leave a comment

Business & Ethics? Take the Quiz.

Yesterday, we heard about the outgoing Goldman Sachs executive who, in a blazing New York Times opinion piece, attacked the company for its “toxic and destructive” culture. In his controversial editorial, Smith states, “The firm has veered so far from the place … Continue reading

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Posted in Industry & Current Events | Tagged "coming apart", business, charles murray, communications, ethics, Goldman Sachs, nestle, reputation, robert reich, u.s. business, Wal-Mart | Leave a comment

Why ESPN Had to Fire Anthony Federico

There are few things in this world that get people riled up more than sports.  Sports can bring us together as easily as it can polarize.  For those of you that don’t follow basketball, the New York Knick’s point guard … Continue reading

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Posted in Industry & Current Events, Reputation Props | Tagged Anthony Federico, dismissal, ESPN, ESPN.com, firing, headline, Jeremy Lin, New York Knicks, reputation, sports communications | Leave a comment

Kodak’s (Unfortunate) Arrested Development

For many, the news that American photography pioneer Kodak had filed for bankruptcy last month came as a surprise.  Surprise or not, it was certainly a depressing announcement. Founded by George Eastman in 1880 (a high school dropout with big … Continue reading

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Posted in Uncategorized | Tagged bankruptcy, digital photography, Eastman Kodak, Innovation, Kodak moments, photography, reputation, true colors | Leave a comment

One tweet, free snacks: Pretzel Crisps delivers

Emily Wienberg is currently Morrissey & Company’s PR intern. She is a senior studying public relations at Boston University. When a company uses Twitter to give away free stuff, I’m instantly intrigued. Being a college student on a budget, I’m … Continue reading

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Posted in Reputation Props | Tagged engage, Facebook, free, pretzel crisps, reputation, reputation management, snacks, social media marketing, Twitter, word of mouth marketing | Leave a comment

Perhaps there is a light at the end of the tunnel

(and what PR can do to help) Bloomberg reports that the number of job openings in the U.S.  rose by 225,000 in September, the most in a month for the last three years. That may not seem like a lot, … Continue reading

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Posted in Industry & Current Events | Tagged communications, corporate social responsibility, CSR, economy, jobs, Morrissey & Co., PR, pro bono, public relations, reputation, unemployment, Wall Street Journal | Leave a comment

Part II: Building a Stronger Reputation, One Story at a Time

(Part Two of Two….see Part One here) The YMCA in Lawrence, Mass., sits in the very heart of this once great mill town, located about 30 miles north of Boston and just shy of the New Hampshire border.  The brick … Continue reading

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Posted in Industry & Current Events | Tagged Avid, Berklee College of Music, D'Addario, Harmoix, Lawrence Music Clubhouse, Music & Youth Initiative, reputation, YMCA | Leave a comment

Building a Stronger Reputation, One Story at a Time

If the City of Lawrence, Mass. was a company, which company would it be? The once great City of Lawrence can’t seem to catch a break. While the city can be its own worst enemy, it’s hard not to feel … Continue reading

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Posted in Industry & Current Events, Reputation Props, Uncategorized | Tagged Eagle-Tribune, Lawrence, Mass., Merrimack River, reputation, The Boston Globe | Leave a comment