Tag Archives: reputation

Can a Marketing Campaign Advance A Religion’s Reputation?

The Mormon Church, formally the Church of Latter Day Saints, recently launched an advertising campaign with the purpose of changing its image among non-Mormons.  The timing couldn’t be better with The Book of Mormon debuting this year as a Broadway … Continue reading

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No Early Retirement for Andy Rooney

“A writer’s job is to tell the truth. I believe, that if all the truths were known about everything in the world, it would be a better place to live.” – Excerpt from Andy Rooney’s last appearance on “60 Minutes” TV … Continue reading

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Restoring the Reputation of Healthcare, One Step at a Time

When a discussion turns to the state of healthcare in the U.S., skyrocketing costs for employers and their employees, healthcare quality and accessibility to superior service inevitably creep into the debate.   It’s these issues that got our firm so excited … Continue reading

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Celebrity Spokespeople: Avoiding Certain “Situations”

As tweeted yesterday, an attention-grabbing headline indeed when Abercrombie & Fitch offered to pay cast members of MTV’s “The Jersey Shore” to not wear its clothes.  In the statement Abercrombie released, the clothing retailer said that by wearing its product, the … Continue reading

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Reputation Communication Tools: The Telephone

We are living in an age of nearly limitless outlets for communications. Just in the past few years, social media has risen to become one of our primary means of communicating (particularly in the public relations world), and it has … Continue reading

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Survey Says: Majority of Americans Afraid of Something Fearful

The rising heat over the national debt ceiling crisis is hotter than road tar in July, but NBC and the Wall Street Journal (WSJ) might have discovered a way to settle this impasse: Just ask the American public what it … Continue reading

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Chevette Part Deux – A Significant Step Toward GM’s New-and-Improved Reputation

My husband regularly romanticizes his first car – a beat up old Chevette – and talks about the day when he’ll get another one and rebuild it in our driveway, or get one for our daughter when she turns 16. … Continue reading

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Brooklyn – The New Black

My mind is on two things on this lovely summer day; the beach and M&Co’s latest Mt. Vernon Report.  Just released today, the report takes a look at the factors that help shape and change the reputation of a city … Continue reading

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Social Justice: A Very Good Reason to Celebrate

It’s a good day here in Boston.  The sun is out, the hometown Bruins are playing for the Stanley Cup, and we here at Morrissey & Company are gearing up to attend Morgan Memorial Goodwill Industries’ (aka Goodwill Boston in … Continue reading

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Our Public Private Lives

Recent events have brought the private lives of politicians to the forefront of our national conversation. First there was the shocking revelation that former Governor of California Arnold Schwarzenegger had fathered an illegitimate child while married to his now separated … Continue reading

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