Tag Archives: Reuters

Steve Jobs: Reputation Asset or Risk?

One day after Apple CEO Steve Jobs announced his third medical leave in five years, the markets are aflutter with uncertainty for one of America’s most valuable companies. With a market capitalization north of $300 billion, Apple is a global icon … Continue reading

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Edu-Brand Equity

Major universities aren’t just centers of learning and research. Universities are brands. When we think of the University of Texas – Austin, we don’t just think about a world-class public institution, we think of the Hook ‘em Horns hand gesture … Continue reading

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Reputation Wrap-Up: Week of March 8, 2010

In this week’s edition of the Weekly Reputation Wrap-Up, we’re focusing on how the media manages and communicates its reputation. Read on for how a few well-known outlets are (perhaps inadvertently) communicating their reputations, from an attempt to better communicate … Continue reading

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