Tag Archives: Sustainability

Leveraging Sustainability through Communications

I was traveling this week and noticed a new bus at Boston’s Logan airport branded with Enterprise, National, and a few other car rental companies touting the slogan “Working together for the environment.” I also noticed the big yellow Hertz … Continue reading

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A Black Eye for the Greens?

Like the reputation business , being “green” is as much about action as it is words. Rhetoric unsupported by behavior is insincere. Behavior uninformed by thought and discussion is irresponsible. Authentic “green” action should begin with companies and consumers alike educating … Continue reading

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Can Brands Do Better by Doing Good?

In the latest episode of Rep Rap, Peter Morrissey and Ernie Corrigan tackle the issue of corporate citizenship. As organizations develop complex and formal corporate social responsibility (CSR) programs, Rep Rap asks whether brands really can do well by doing good. Is CSR … Continue reading

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Reputation Wrap Up: Is Apple’s iPad iEco-Friendly?

This week’s Reputation Wrap-Up looks at Apple’s newest product, the iPad. When a company’s brand equity rests in its technological innovations, where does the responsibility for sustainable, earth-friendly products lie? What happens to reputation when traditional product expectations face new … Continue reading

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