Follow Us on LinkedIn
-
Recent Posts
- Morrissey & Company Intern Emily Wienberg featured on Ragan’s PR Daily
- Facebook + Moderation = Happiness
- Leveraging Sustainability through Communications
- Part II: MassChallenge’s Founder Advises Start-Ups to Focus Their Public Relations Efforts (video)
- MassChallenge’s Founder Advises Start-Ups to Focus Their Public Relations Efforts (video)
Recent Comments
Recent Tweets
- No public Twitter messages.
Archives
- April 2012 (5)
- March 2012 (9)
- February 2012 (7)
- January 2012 (5)
- December 2011 (8)
- November 2011 (9)
- October 2011 (9)
- September 2011 (10)
- August 2011 (9)
- July 2011 (12)
- June 2011 (12)
- May 2011 (12)
- April 2011 (15)
- March 2011 (23)
- February 2011 (22)
- January 2011 (27)
- December 2010 (25)
- November 2010 (22)
- October 2010 (27)
- September 2010 (24)
- August 2010 (26)
- July 2010 (26)
- June 2010 (21)
- May 2010 (18)
- April 2010 (20)
- March 2010 (23)
- February 2010 (10)
Blogroll
Tag Archives: Sustainability
Leveraging Sustainability through Communications
I was traveling this week and noticed a new bus at Boston’s Logan airport branded with Enterprise, National, and a few other car rental companies touting the slogan “Working together for the environment.” I also noticed the big yellow Hertz … Continue reading
Posted in Industry & Current Events
Tagged communications, Enterprise, environmental impact, Hertz, National, PR, reputation, Sustainability
Leave a comment
A Black Eye for the Greens?
Like the reputation business , being “green” is as much about action as it is words. Rhetoric unsupported by behavior is insincere. Behavior uninformed by thought and discussion is irresponsible. Authentic “green” action should begin with companies and consumers alike educating … Continue reading
Posted in Uncategorized
Tagged action, bags, brands, Carly Weeks, consumers, contamination, environment, Globe & Mail, green, hazard, health, landfills, lead, Lululemon Athletica, marketing, poisoning, recalls, reputation, retailers, reusable bags, rhetoric, Sears, shopping, stewardship, Sustainability, warnings, waste, Wegmans, Whole Foods, Winn-Dixie
Leave a comment
Can Brands Do Better by Doing Good?
In the latest episode of Rep Rap, Peter Morrissey and Ernie Corrigan tackle the issue of corporate citizenship. As organizations develop complex and formal corporate social responsibility (CSR) programs, Rep Rap asks whether brands really can do well by doing good. Is CSR … Continue reading
Reputation Wrap Up: Is Apple’s iPad iEco-Friendly?
This week’s Reputation Wrap-Up looks at Apple’s newest product, the iPad. When a company’s brand equity rests in its technological innovations, where does the responsibility for sustainable, earth-friendly products lie? What happens to reputation when traditional product expectations face new … Continue reading
Posted in Reputation Wrap-Up
Tagged Apple, Green Technology, Innovation, iPad, Sustainability
Leave a comment
